Building and protecting a brand across every touchpoint.
My work with Technological University of the Shannon spans brand, design, video, campaigns, events and digital content.
As the in-house graphic and digital designer, I work across a wide range of projects — from major campaigns and prospectuses to social content, motion graphics, event branding, signage and video production. Alongside creating the work itself, I also play an active role in brand oversight, helping to ensure the TUS identity is applied consistently, clearly and with enough flexibility to stay engaging across different audiences and platforms.
The challenge with a university brand is scale. The work needs to communicate with prospective students, current students, staff, industry, communities and external partners, often across very different formats and contexts. My role is to help translate that complexity into work that feels coherent, recognisable and unmistakably TUS.
That means balancing consistency with creativity — knowing when to protect the brand's core elements and where there is room to push the system further.
The projects shown here are a snapshot of that wider body of work, spanning print, digital, video, motion and environmental design.
