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A New Breed


The aim of this project was to raise awareness around the issue of illegal dumping. I created a world where the local ecosystem was poisned by toxic dumping. The animals, birds and insects in the region began to mutate as a result. The campaign is called A New Breed. There would be a guerilla campaign that would include building massive models of the animals and positioning them around the town overnight, along with a poster campaign. All of this would raise awareness around the issue of illegal dumping. The campaign would culminate in an exhibition that would invite the locality and include speakers who would talk about and educate the audience on the dangers of illegal dumping etc.




It is estimated that approximately 60 tonnes of waste are dumped illegally in Ireland every day.





© Daire Taylor