Stories shaped through film
Video is where strategy, storytelling, design, sound and emotion come together.
I work across the full production process — developing ideas, planning shoots, directing, filming, editing and creating motion graphics — with a focus on making work that feels clear, engaging and human.
Every project starts with the same question: what story are we trying to tell?
From there, I look for the strongest way to communicate it. That might mean building a narrative around real people, finding the right visual rhythm, simplifying a complex message or creating a film that captures the character of a place, organisation or idea.
My background in graphic design strongly influences how I approach video. Composition, typography, pacing and visual consistency all matter, but they should always support the story rather than compete with it.
My work includes brand films, campaign content, interviews, social video, promotional pieces, and story-led projects for a range of audiences and platforms.
Where possible, I like to be involved from the beginning. The strongest films usually come from thinking about the story before the camera comes out.