The challenge with this project was to create a brand and visual identity for a proposed third-level college merger. ALTU would be Irelands newest Technological University. Technological universities were set up to address the social and economic needs of their region, engage
in industry-focused research, focus on vocationally and professionally oriented science and technology programmes, and to facilitate access and progression particularly through relationships with the further education and the training sector. I positioned ALTU as a ‘challenger brand.

© Daire Taylor